Panel - HOW TO BUILD YOUR BRAND ONLINE
Callum Johnson
Friend of AIM Manager - Association of Independent Music (AIM)
Callum Johnson started at the Association of Independent Music (AIM) in 2017, pivoting from Events to Membership before taking on the newly created role of Friend of AIM Manager to focus on this rapidly growing membership tier. He works on projects to connect AIM’s Rightsholder membership with large global companies, brands, tech start-ups and key industry businesses who all form part of the ‘Friend of AIM’ network. Callum explores new opportunities for Friends of AIM to engage with the independent music community and oversees sponsorship at AIM’s flagship events (AIM Awards, AIM Connected, AIM Sync). Alongside this, Callum has been managing rapper looms. since 2016 and has organised events around London to provide a platform to promote the underground hip-hop scene.